~I received compensation for this sponsored post, however my opinions are my own~
Advertising your small (or large) business is essential when it comes to business growth and luckily, there are many ways to do so, especially now that technology is rapidly increasing and improving. Here are four ways to advertise your business, in order to draw in more customers:
Know Your Audience
Having a clear idea of what your audience does in their free time, where they visit, and what they want that your business can offer is critical. Knowing the ins and outs of your audience will allow you to provide advertisements that will draw their attention and let them know that you offer something that would be interesting to them. Before you begin to create your advertisements, know what your target audience wants and how they could benefit from what your business offers, and you will be better able to create an effective advertisement.
Use Your Resources
-and by resources, I mean the resources of the internet! The internet is so widely-used in today’s day and age that it makes sense to use it for your business. Social media can be your best friend when you are trying to advertise your business. The demographics of social media have grown to include so many different types of people. Using websites and applications such as Facebook, Instagram, and Twitter can allow you to post advertisements that will reach a large number of people. Websites such as LinkedIn can help you to network and promote not only yourself, but your business. In this day and age, using social media as a business or brand can be the best tool for advertising, so use it!
List Your Business
Have you ever searched for a business online, using websites like Google, Yahoo, or Bing? I use this feature to find local businesses pretty much every time I am looking for somewhere new. Luckily, it is very easy to register your business with these services so that your business will show up when people are searching. Filling out a quick, online form with Google Places will allow your business to show up on Google Maps and searches. Similarly, Yahoo! Local has a quick and easy process to register your business. Use these tools and you will have a hands-free way to advertise your business.
Billboards
Utilizing billboard ads is a fantastic way to up your outdoor advertising game. For some, however, it can be very confusing and they need someone to walk them through the process. That is okay because there are companies out there that do just that, such as Irvin, Inc. Irvin Inc. offers the lightest, brightest, and sharpest LED billboards and displays on the market. Irvin, Inc. has two decades of experience partnering with respected manufacturers to provide the most reliable, advanced, and innovative solutions on the market, so when you work with Irvin, Inc. you know you are in great hands. Not only do they have the experience, but they also truly care. When you work with Irvin, Inc. you are not just another number or customer. They provide customer service on an individualized basis, when you need it.
President of Irvin, Inc. Denise Irvin Cannon says that today’s LED technology allows you to do so much more with lighting. You can be so much more directionalized and crisper. We know they are better, but LED billboard lighting options can also be confusing, like I mentioned above. If you partner with the right billboard LED lights supplier, such as Irvin, Inc., you do not have to worry. Be wary of who you choose, though. There are many suppliers out there offering inferior products (less expensive now), but they will end up costing you in maintenance, performance, and premature need for replacement. How do you know if a company is right for you? Ask questions and read reviews!
Irvin, Inc. has been a trusted billboard supplies provider for over 20 years, so they will have the answers and the great reviews for you, when you are ready. “The company’s hard work paid off, paving the way for growth that would position Irvin as a top supplier within the industry. More recently, Irvin was instrumental in the market introduction of the best-selling billboard light in the United States. This unprecedented success paved the way for more lighting endeavors, as quality manufacturers sought partnerships to continue their ventures in expanded markets.”
